How We establish Total power energy from the scratch | A Case Study
SEO success story: Total Power Energy shines in Seattle with improved visibility, rankings, and local leads!
Electrical SEO
Total Power Energy, owned by Alex Arvanetes, is a prominent electrical contractor based in Seattle. The company provides a wide range of electrical services to residential and commercial clients in the Seattle area. The primary goals of this SEO project were to increase the online visibility of Total Power Energy, improve website rankings, drive more organic traffic, and generate local leads.
User Increase 4,500.0%
organic sessions 9,900.0%
100+ keywords On Ranking
Strategy and Implementation
keyword research
Our strategy began with comprehensive keyword research. We identified “electrical contractor in Seattle” as the primary keyword and several relevant secondary keywords. This selection was based on business relevance and competitor analysis. Both free and paid keyword research tools were utilized to refine our keyword targeting.
On-Page SEO
We meticulously implemented on-page SEO techniques, optimizing meta tags, content structure, and keyword placement throughout the website. This ensured that Total Power Energy’s web pages were highly relevant to the targeted keywords.
Content Strategy
To engage the target audience effectively, we developed a content strategy. Buyer personas were created to guide content creation, and keyword intent was carefully considered. This approach allowed us to produce valuable and informative content resonating with users and search engines.
Off-Page SEO
Our off-page SEO efforts encompassed building high-quality backlinks, managing online reviews, optimizing local citations, updating business listings, and actively engaging on social media platforms. These activities boosted Total Power Energy’s online authority and reputation.
Results and Achievements
The results achieved during this SEO campaign were impressive:
Improved Rankings
Total Power Energy significantly improved its search engine rankings. The primary keyword, “electrical contractor in Seattle,” was prominent in search results.
Increased Organic Traffic
The SEO strategies employed led to a substantial increase in organic website traffic. The enhanced visibility on search engines drove this surge in visitors.
Enhanced Online Visibility
Total Power Energy’s online visibility in the local Seattle market substantially improved. The business began appearing prominently in local search results.
Generating Local Leads
As a direct result of improved rankings and visibility, the company experienced a notable increase in local leads. The website started attracting potential clients actively seeking electrical services in Seattle.
Challenges and Solutions
This project faced several challenges, including intense competition in the Seattle electrical contracting industry, limited online visibility, low organic traffic, and a need for optimized on-page elements and technical SEO issues. To overcome these obstacles, we implemented a tailored SEO strategy to outperform competitors. We also addressed on-page and content deficiencies to enhance website relevance and engagement. Effective off-page SEO activities were carried out to build authority and credibility.
