A Comprehensive Case Study of Total plumbing
Explore how Total Plumbing Company achieved remarkable SEO results in the competitive Seattle market.
Plumbing SEO
Alex Arvanetes, the owner of Total Plumbing, reached out to us with a clear goal in mind: to establish Total Plumbing as the go-to plumbing service provider in Seattle and its surrounding areas. His primary objectives included:
- Increasing organic website traffic.
- Achieving high rankings on Google for key plumbing-related keywords.
- Enhancing the overall online presence of his business.
User Increase 1,366.7%
organic sessions 1,475.0%
100+ keywords On Ranking
Challenges That we faced
- Intense competition in the plumbing industry in Seattle.
- Existing website had limited online visibility and low organic traffic.
- Lack of optimized on-page elements and technical SEO issues.
- Website struggle of lack of content
Summary of SEO Efforts
- Existing SEO Efforts - Comprehensive SEO efforts were initiated, including keyword research, content creation, technical SEO, and backlink building.
- Results - The website has achieved indexing for important pages and significant rankings for targeted keywords.
Strategy and Implementation
#-1 Keyword research
Our journey with Total Plumbing began with a thorough understanding of their business, values, and goals. We conducted a comprehensive analysis to identify profitable keywords (Plumbing in Seattle, plumbing company in Seattle, Plumbing service in Seattle, Commercial plumbing in Seattle) specific to the plumbing industry in Seattle.
#-2 On-Page Optimization
On-page elements such as titles, meta descriptions, headings, and content were optimized with targeted keywords. Clear and concise meta descriptions were created to improve search results’ click-through rates (CTR).
#-3 Technical SEO Audit
A comprehensive technical SEO audit was performed to identify and address issues. Technical issues such as page load speed, mobile-friendliness, and broken links were resolved to enhance user experience.
#-4 Content Strategy
We developed keyword-rich content for the home and services pages, ensuring that Total Plumbing’s online presence aligned with the industry’s most relevant and searched-for terms. This content was optimized for search engines and designed to engage and inform potential customers.
#-5 Link Building
A foundational link-building strategy, including local Citations, business listing, and outreach to authoritative websites, was initiated. High-quality backlinks were acquired to boost the website’s domain authority.
#-6 Seo Reporting
Weekly and monthly SEO reports are generated to monitor the success of SEO efforts. We use Google Analytics and Google Search Console are used for tracking and analysis.
Out come of our seo effort
Keyword Rankings: Within 1.5 months, the website cracked a 3dr page for primary keywords, including “commercial plumbing in Seattle.”
Organic Traffic: Organic traffic to the website increased by 2,100.0% during the campaign period.
Backlinks profile: The website acquired 100 high-quality backlinks from reputable sources.
Future Plans and goals
The primary goal is to achieve first-page rankings for all service-related keywords within six months. Our plan is to create blog content to expand the content portfolio, further link-building efforts, and continue monitoring of SEO performance to maintain and enhance the website’s rankings and visibility
